SPORT BEACH Levels Up: Stagwell (STGW) Announces Creation of SPORT BEACH Business Unit to Advance Sports Marketing
CMSC
-0.0200
The Fort Worth Press - SPORT BEACH Levels Up: Stagwell (STGW) Announces Creation of SPORT BEACH Business Unit to Advance Sports Marketing
USD
-
AED 3.672504
AFN 65.000368
ALL 79.685814
AMD 366.492599
ANG 1.789783
AOA 917.000367
ARS 1499.143585
AUD 1.392952
AWG 1.8
AZN 1.70397
BAM 1.688145
BBD 2.025118
BDT 123.948038
BGN 1.696366
BHD 0.379095
BIF 3000.388417
BMD 1
BND 1.27789
BOB 11.789737
BRL 5.193604
BSD 1.005481
BTN 95.851711
BWP 13.472876
BYN 3.032411
BYR 19600
BZD 2.022269
CAD 1.39095
CDF 2273.000362
CHF 0.80871
CLF 0.023681
CLP 932.018471
CNY 6.72675
CNH 6.731305
COP 3173.535885
CRC 453.756851
CUC 1
CUP 26.5
CVE 95.175003
CZK 20.838504
DJF 179.0514
DKK 6.453404
DOP 59.030685
DZD 132.198869
EGP 50.526002
ERN 15
ETB 164.23961
EUR 0.863104
FJD 2.198804
FKP 0.737808
GBP 0.738144
GEL 2.603861
GGP 0.737808
GHS 11.261491
GIP 0.737808
GMD 74.000355
GNF 8838.6345
GTQ 7.675111
GYD 210.366406
HKD 7.84175
HNL 26.971646
HRK 6.505404
HTG 131.54374
HUF 315.250388
IDR 17757.4
ILS 2.976204
IMP 0.737808
INR 95.380504
IQD 1317.250011
IRR 1374575.000352
ISK 121.390386
JEP 0.737808
JMD 159.38026
JOD 0.70904
JPY 160.07504
KES 130.162703
KGS 87.450384
KHR 4068.879202
KMF 425.00035
KPW 900.000294
KRW 1377.320383
KWD 0.30892
KYD 0.837944
KZT 465.970394
LAK 22548.87575
LBP 90041.776358
LKR 329.748392
LRD 181.994735
LSL 16.085538
LTL 2.95274
LVL 0.60489
LYD 6.372621
MAD 9.290751
MDL 17.384662
MGA 4337.318199
MKD 53.105175
MMK 2099.727459
MNT 3597.739732
MOP 8.119632
MRU 40.451426
MUR 46.870378
MVR 15.460378
MWK 1743.558759
MXN 17.034504
MYR 4.025904
MZN 63.910377
NAD 16.085538
NGN 1341.580377
NIO 37.00315
NOK 9.375804
NPR 153.362393
NZD 1.681662
OMR 0.381045
PAB 1.005481
PEN 3.369298
PGK 4.459022
PHP 62.270375
PKR 278.9486
PLN 3.74735
PYG 5958.309956
QAR 3.665271
RON 4.539504
RSD 101.299038
RUB 86.012688
RWF 1478.054465
SAR 3.737562
SBD 8.000184
SCR 13.757714
SDG 601.503676
SEK 9.57835
SGD 1.273504
SHP 0.740866
SLE 24.625038
SLL 20969.499227
SOS 574.597557
SRD 37.74037
STD 20697.981008
STN 21.147124
SVC 8.798067
SYP 13001.999906
SZL 16.07354
THB 33.108038
TJS 9.300764
TMT 3.51
TND 2.93289
TOP 2.40776
TRY 48.237504
TTD 6.824047
TWD 31.638704
TZS 2662.03444
UAH 44.800397
UGX 3790.945579
UYU 40.490268
UZS 11882.093997
VES 790.677104
VND 26085
VUV 118.250696
WST 2.707834
XAF 566.187907
XAG 0.015062
XAU 0.000224
XCD 2.70255
XCG 1.812179
XDR 0.707052
XOF 566.187907
XPF 102.939019
YER 236.525037
ZAR 16.17371
ZMK 9001.203584
ZMW 19.028959
ZWL 321.999592
- Gobena and Jepchirchir power to Sydney Marathon victories
- Hovland takes solo lead as McIlroy surges at Tour Championship
- Iceland in suspense after close EU vote
- Djokovic 'prepared' for US Open bid for history
- Wallabies hold on for victory in Argentina
- Atletico down Sevilla to go top of La Liga
- Juve notch second straight win, Fiorentina's centenary party falls flat
- US deports right-wing provocateur Milo Yiannopoulos
- Rybakina eases injury fears ahead of US Open
- Niger junta says it is back in control after soldiers' mutiny
SPORT BEACH Levels Up: Stagwell (STGW) Announces Creation of SPORT BEACH Business Unit to Advance Sports Marketing
NEW YORK, NY AND LAS VEGAS, NV / ACCESS Newswire / January 7, 2026 / Stagwell (NASDAQ:STGW), the challenger network built to transform marketing, announced at the inaugural SPORT BEACH Tech Summit that SPORT BEACH will become its own business unit dedicated to serving as the premiere place to connect athletes, brands, and creatives through lived experiences - building communities that drive real growth.
This next phase for SPORT BEACH expands its core value proposition: innovative events, peer-to-peer relationships between brands and athletes that drive business outcomes, and active play as a key element of any experience.
Beth Sidhu will serve as CEO of SPORT BEACH while continuing her role as Stagwell's Chief Brand and Communications Officer until a successor is named.
"We are making a major commitment to advancing our portfolio of sports marketing by turning SPORT BEACH into its own unit dedicated to bringing brands and athletes together in this tremendous growth area," said Mark Penn, Chairman and CEO of Stagwell. "SPORT BEACH is where athletes and culture come together over business, culture and technology," he added.
"We are excited to scale SPORT BEACH into a global platform where business leaders and trailblazing athletes connect to drive business at the intersection of sport and culture," shared Beth Sidhu, SPORT BEACH CEO and Stagwell Chief Brand and Communications Officer. "SPORT BEACH is where deals start and we're excited for what's next."
In addition to CES, SPORT BEACH will activate at major cultural moments across the calendar, including Super Bowl LX, NBA All-Star Weekend, Cannes Lions International Festival of Creativity, The World Cup Finals, US Open, and F1 Las Vegas. At each moment, SPORT BEACH will act as the hub for marketers, athlete-entrepreneurs and sport business professionals, with upscale hospitality, engaging stage conversations, and spaces and guests curated for quality networking. Events will be housed on SPORT BEACH's AI-enabled app later this year.
Year-round partners including Diageo (exclusive spirits partner), NBCUniversal (exclusive broadcast partner) and PepsiCo (with Gatorade as the exclusive hydration partner) will help bring SPORT BEACH to life via expertise in innovative sport-brand collaborations at each SPORT BEACH moment. Additional partners will join activations throughout the year, including The Athletic, Business Insider, the Chicago Bulls, Fanatics Advertising, InMobi, Nielsen, Superside, Sweatworking, The Trade Desk, TransUnion, while on earth™ and more.
SPORT BEACH will help brands and athletes engage in three core ways:
Events: SPORT BEACH is moving beyond the sand, bringing its signature event format to major cultural events throughout the year. New formats, including intimate salons, leadership summits, and the inaugural Sports Upfront, will surface insights on the business of sports, marketing and technology's future, and emerging opportunities.
Facilitation: SPORT BEACH creates spaces where a diverse group of people, industries, experiences and POVs connect to drive new business. SPORT BEACH will offer a formalized convening and facilitation service, bringing together like-minded groups to drive business outcomes.
Editorial: SPORT BEACH's new editorial platform will serve as an always-on source of the most interesting global stories at the intersection of sports, business, culture, technology and creativity. Across newsletters, www.SPORTBEACH.com and an upcoming podcast, SPORT BEACH will deliver unexpected conversations.
SPORT BEACH's Advisory Board will be announced in February.
Stagwell invites brands, athletes, sports leagues, media platforms and other interested parties to reach out to [email protected].
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
About SPORT BEACH
Considered the authoritative voice on sports marketing, SPORT BEACH connects athletes, brands and creatives for curated experiences and conversations that drive growth at the intersection of sport, brand and culture. Launched in 2022 at the Cannes Lions Festival of Creativity by Stagwell (STGW), SPORT BEACH is now a year-round ecosystem spanning live events, brand activations, thought leadership programming, and a meetings and facilitation practice. Its convenings at the world's most influential cultural and sporting moments serve as incubators for new partnerships, breakthrough creative, and industry-defining conversations. Learn more at sportbeach.com and follow us on Instagram @_SPORTBEACH_.
Contact
SOURCE: Stagwell
View the original press release on ACCESS Newswire
S.Rocha--TFWP
