The Fort Worth Press - How Tom Cruise survived the end of the star era

USD -
AED 3.672981
AFN 71.621696
ALL 92.327782
AMD 386.758621
ANG 1.796287
AOA 848.999919
ARS 886.754118
AUD 1.49475
AWG 1.8025
AZN 1.703345
BAM 1.798503
BBD 2.012451
BDT 116.712339
BGN 1.796067
BHD 0.376959
BIF 2859.533926
BMD 1
BND 1.343333
BOB 6.886627
BRL 5.103297
BSD 0.996754
BTN 83.044414
BWP 13.505486
BYN 3.261297
BYR 19600
BZD 2.009049
CAD 1.361325
CDF 2805.000065
CHF 0.909096
CLF 0.032418
CLP 894.4992
CNY 7.232302
CNH 7.24005
COP 3807.17
CRC 510.120471
CUC 1
CUP 26.5
CVE 101.394968
CZK 22.725497
DJF 177.482689
DKK 6.86341
DOP 58.386441
DZD 134.378995
EGP 46.829902
ERN 15
ETB 57.250899
EUR 0.919905
FJD 2.254904
FKP 0.796099
GBP 0.787364
GEL 2.749829
GGP 0.796099
GHS 14.252216
GIP 0.796099
GMD 67.902706
GNF 8567.460938
GTQ 7.743448
GYD 208.518777
HKD 7.79806
HNL 24.678824
HRK 6.979956
HTG 132.567571
HUF 355.457988
IDR 15984.3
ILS 3.706605
IMP 0.796099
INR 83.304351
IQD 1305.659267
IRR 42062.498196
ISK 138.260278
JEP 0.796099
JMD 155.543907
JOD 0.708902
JPY 155.676498
KES 131.000239
KGS 88.209301
KHR 4064.85373
KMF 452.725027
KPW 899.999697
KRW 1358.598917
KWD 0.30691
KYD 0.830682
KZT 443.177429
LAK 21274.208677
LBP 89254.933696
LKR 298.725332
LRD 193.496467
LSL 18.209944
LTL 2.95274
LVL 0.60489
LYD 4.817689
MAD 9.923308
MDL 17.636286
MGA 4416.917262
MKD 56.663463
MMK 2093.100246
MNT 3449.999773
MOP 8.010097
MRU 39.727064
MUR 45.940259
MVR 15.460115
MWK 1728.143019
MXN 16.59105
MYR 4.685016
MZN 63.502867
NAD 18.209942
NGN 1495.009954
NIO 36.693704
NOK 10.67526
NPR 132.881802
NZD 1.634775
OMR 0.384887
PAB 0.996625
PEN 3.722102
PGK 3.870772
PHP 57.875045
PKR 277.632194
PLN 3.918728
PYG 7468.06691
QAR 3.6415
RON 4.575696
RSD 107.753997
RUB 90.890023
RWF 1290.405643
SAR 3.750477
SBD 8.475946
SCR 13.637014
SDG 601.00016
SEK 10.691905
SGD 1.345845
SHP 1.26345
SLE 22.847303
SLL 20969.50094
SOS 570.999961
SRD 32.182973
STD 20697.981008
SVC 8.721561
SYP 2512.529855
SZL 18.230307
THB 35.9695
TJS 10.794159
TMT 3.5
TND 3.115018
TOP 2.357024
TRY 32.20596
TTD 6.768314
TWD 32.250498
TZS 2595.000107
UAH 39.32868
UGX 3757.310479
UYU 38.610784
UZS 12677.364477
VEF 3622552.534434
VES 36.580745
VND 25455.5
VUV 118.72199
WST 2.803093
XAF 603.228773
XAG 0.031266
XAU 0.000409
XCD 2.70255
XDR 0.754637
XOF 603.217678
XPF 110.349617
YER 249.899706
ZAR 18.16636
ZMK 9001.202678
ZMW 25.440718
ZWL 321.999592
  • CMSC

    -0.0360

    24.474

    -0.15%

  • RBGPF

    -2.0700

    57.63

    -3.59%

  • RYCEF

    0.0080

    5.298

    +0.15%

  • BCC

    -1.2400

    136.05

    -0.91%

  • BCE

    0.0000

    34.34

    0%

  • NGG

    -0.4800

    72.83

    -0.66%

  • SCS

    0.0500

    13.63

    +0.37%

  • VOD

    -0.0100

    9.79

    -0.1%

  • RELX

    0.1500

    44.07

    +0.34%

  • RIO

    1.7000

    73.61

    +2.31%

  • CMSD

    -0.1300

    24.17

    -0.54%

  • JRI

    0.0000

    11.58

    0%

  • BTI

    0.0400

    31.59

    +0.13%

  • GSK

    0.1000

    44.98

    +0.22%

  • AZN

    -0.1400

    76.9

    -0.18%

  • BP

    0.3800

    37.49

    +1.01%

How Tom Cruise survived the end of the star era
How Tom Cruise survived the end of the star era / Photo: © AFP

How Tom Cruise survived the end of the star era

Tom Cruise jets into Cannes on Wednesday for the first time in 30 years to launch "Top Gun: Maverick", and much has changed in the film industry since his last visit -- except his continued box office power.

Text size:

That kind of longevity is a rare thing in Hollywood where superhero franchises have become far more financially important to studios than individual actors and actresses.

When Cruise was last in Cannes for the premiere of the ill-fated "Far and Away" with his then-wife Nicole Kidman, he was just one among many in the Hollywood star system.

It was 1992 and the likes of Kevin Costner, Mel Gibson and Bruce Willis ruled the roost -- all names that have since faded.

"Cruise is unusual as someone who has managed to retain that commercial weight even as the studios have become dominated by superhero franchise films," said Paul McDonald, professor of media industries at King's College London.

"And it's particularly remarkable given that he's going to be 60 this year."

According to analysis site The Numbers, Cruise's 39 films as lead actor have pulled in just shy of $8.5 billion (8 billion euros) worldwide.

"Top Gun: Maverick" could add as much as $390 million from the US alone, according to Box Office Pro.

And with gushing reviews from critics, it looks set to cement his status as, in the words of IndieWire, "the last Hollywood movie star of his kind -- short as ever but still larger-than-life in an age where most famous actors are only as big as their action figures."

- Career wobble -

Cruise's continued success looked far from certain in the early 2000s when his ties to the controversial Church of Scientology -- and the infamous time he leapt around on Oprah Winfrey's couch professing his love for Katie Holmes -- threatened to derail his career.

The Hollywood machine was also changing, with stars like Cruise becoming less important than superhero brands.

"Batman is a great example of the shift that happened around 2000 when franchise films took over. For half the film or more he's covered with a mask -- people don't hugely care who's in there, whether it's Robert Pattinson or Ben Affleck or anyone else," said McDonald.

Cruise managed to recover and thrive by presenting himself as something like a real-life superhero.

"Part of the mystique is that he does his own stunts -- flies jets, jumps off buildings -- it's hard not to watch him without thinking: is there anything this guy can't do?" said Paul Dergarabedian, of media analysts Comscore.

- 'Devoted to cinemas' -

With two more instalments of the hugely successful "Mission: Impossible" coming in 2023 and 2024 -- possibly followed by a long-rumoured film to be shot in space -- there is little sign of Cruise fading into obscurity.

"Theatre owners have an intense love for Tom Cruise because his whole life is devoted to the cinema experience. His movies are conceived and executed with the big screen in mind," said Dergarabedian.

Cruise has become an ambassador for cinemas -- even sneaking into a screening of Christopher Nolan's "Tenet" at the height of the pandemic in summer 2020 in a bid to boost sales.

"I've produced 30 to 40 movies," he told Empire magazine recently. "I am responsible for thousands, if not tens of thousands, of jobs."

That devotion has put him at odds with his own studio partners: Cruise reportedly sued Paramount last year for only giving the next "Mission: Impossible" a 45-day window in cinemas before streaming, according to The Hollywood Reporter -- a dispute that remains unresolved.

But it goes down very well in Cannes -- which is part-run by theatre owners and has banned streamers from competing at the festival.

"This is someone that we haven't seen on streaming platforms, TV series, or doing adverts," said festival director Thierry Fremaux.

"He is someone who is devoted to cinema. To see Tom Cruise, you have to see a feature film in a cinema theatre."

G.Dominguez--TFWP